Beaverbrooks is one of the nation's leading jewellers and has been established for over 90 years. The company is looking to create an internal web portal for staff to view brand guidelines, known as Bbook, and Fat Heads has been approached to carry out the development of the site.
The project, which will be done in collaboration with Manchester-based if agency, will allow members of staff to log in securely and access a wealth of "brand" material. The site will hold key guideline information and documents such as: the correct use of logos; fonts; Pantone colours; copywriting style; and examples of past artwork. This repository of information spans everything from the general corporate brand to specific promotional projects.
Bbook will also feature a section dedicated to specific customer target groups that will give staff an idea of the interests, activities and spending patterns of generic consumers.
The site will be fully content managed using a bespoke Content Management System (CMS) tailored for Beaverbrooks' requirements with multiple access levels for administrators.
This is fantastic and lucrative opportunity for Fat Heads to carry out such a project for a well-known UK business and we are very much looking forward to working with Beaverbrooks.