If there was one bad thing about producing the latest UK restaurant guide for the highly successful business, The Gourmet Society, it would be that looking at food on your monitor all day leaves you drooling into the keyboard.
The Gourmet Society are a raidly expanding restaurant membership of 25,000. Having promised their readership a snazzy 300 page guide Fat Heads were quickly snapped up to design and produce it in record time.
Fat Heads had a few XML tricks up their sleeves though and were able to get all 1,000 restaurants off the website and into the guide saving the client a lot of manual inputting. The guide, which was also print managed by Fat Heads, has now been circulated to over 30,000 members and restaurants. So far, just like the food advertised within, it has gone down very well indeed.