The Events Structure

The Events Structure
Our Work / Brand Identity / Web Design / Web Development

The Main Event!

After working with The Events Structure in 2014 on their first site, we were delighted when they reapproached Fat Heads for a website revamp.

The Events Structure is a specialist provider of event marketing structures, providing a wide range of products from roadshow trucks to converted shipping containers and mobile showrooms.

The ambition for the new website was to showcase their impressive product cataloague. We included features such as animated banners, image galleries and product comparison tables. 

We updated the brand to have a lighter and more neutral aesthetic in order to put the products at the forefront. In order for the brand to remain consistent and reflect the new site, we resdesigned other materials such as product spec sheets and printed advert templates.  

Visit the site
Features we put in place
Image driven site
The Events Structure had a great back catalogue of projects with beautiful images so we thought what better way for us to highlight the great work they do than to base the site around these. To ensure that the site performed effectively image optimisation
Mobile first
With the majority of visitors accessing sites through mobile platforms we felt it was best to create the site with a mobile first infrastructure, so that it adapts its content based on the medium that users are accessing with.
E marketing focus
With a vast array of products on offer we created a site that not only showcased these online but also has accompanying documentation to download and print, these have been married up with a MailChimp API that allows for data capture.
Visit the site
From our very first conversations I took confidence from both Fat Heads professionalism and obvious honesty. Throughout the process they gave me excellent advice which has helped steer the final solution to an exceptional place.
Justin Isles, Director, The Events Structure
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