They think it’s all over…
We were approached by FansBet who required a stylised new brand to commemorate the kick-off of the 2018 World Cup finals. FansBet would use this appearance for all their promotional content surrounding the event.
Using the host nation of the tournament Russia as the foundation, we incorporated identifiable features such as Cyrillic style typography, recognisable colours and distinctive illustration to create a brand that gave their customers an immediate link to the World Cup.
This brand new look was used throughout the summer on various collateral, from social media promotion to TV adverts and beer mats.