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Paddy Power promotional jigsaw design

Paddy’s Puzzle

As one of the largest betting companies throughout the UK and Ireland our latest client Paddy Power need no introduction. Known for their ‘tongue in cheek’ approach to addressing topical events with PR stunts and ad campaigns it came as no surprise when they got a project together to commemorate the COVID-19 worldwide lockdown.

Fat Heads were tasked with coming up with a design for a 500 piece jigsaw puzzle that would be used as part of an online giveaway to fans and brand ambassadors. The design consisted of 22 illustrations celebrating some of football’s most bizarre and memorable moments.

As well as the jigsaw illustration we also provided the design for the box and produced the promotional material for the jigsaw to be shared across their social platforms.

Services we provided

Can you name every moment?

Iconic Illustrations

As you may have realised Fat Heads are no strangers to creating football-related artwork but illustrating players riding unicorns, managers going down water-slides and fans punching horses are a first even for us!

We could have easily listed 50+ events, but we eventually narrowed the piece down to 22 individual illustrations capturing the weird and wonderful moments the sport has produced over the years.

Sam Allardyce chippy illustration on jigsaw pieces

Mario Balotelli Why Always Me? illustration

Harry Maguire riding a unicorn illustration

Social Media Coverage

Used as part of a Twitter competition, the puzzle proved a massive hit amongst Paddy Power’s followers with fans clamouring to get their hands on one of a limited 100 prize giveaway… some even requesting the jigsaw be made available for sale.

We were especially excited to see the legend and former Liverpool and England striker Peter Crouch sharing that he was getting involved.

They were absolutely ace to work with from start to finish. They turned round a complex design piece in super quick time and were great at providing creative ideas and input throughout. Would recommend them to anyone!

Amy Jones, Paddypower

Box Design

As part of the box design, we created a useful silhouette key detailing where each illustration was located in the puzzle and listed what each one was – although we’d like to think not many real football fans needed the reminder.

Important disclaimer

We would like to use this opportunity to point out that Fat Heads Creative Studio wishes to distance itself from the behaviour grown men engaging in conflict with horses…

…but it did make for a fun illustration.

Newcastle fan punching a horse illustration

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