Aimed specifically at Manchester United fans, RedArmyBet is an international betting platform that focuses on giving back to fellow Reds. 50% of unsuccessful bets are shared with various fan partners where the money is used to benefit a range of fan causes.
RedArmyBet required a brand that instantly established a connection with the fans. Using their knowledge of the club Fat Heads incorporated a recognisable colour palette with familiar graphic elements to make United fans feel right at home in the Stretford End.
Fat Heads produced a range of both print and online media including:
- A website redesign showcasing the RedArmyBet unique betting platform
- Trading cards illustrating iconic European moments
- Matchday betting specials
- Fanzine adverts
and much more.