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Redsbet brand creation

Share the glory

RedsBet is a betting platform specifically targeted at Liverpool supporters. Putting fans at the heart of everything they do, RedsBet commit to sharing 50% of their net profits with supporter-chosen causes.

They approached Fat Heads to create a recognisable brand that encapsulated everything Liverpool FC. Through the use of familiar colours, patterns and iconography we aimed to create an identity that sparked an instant connection with an already well-established fanbase.

We produced a range of print and digital collateral, including corporate stationery, promotional posters, social media campaign templates, a dedicated blog site.

Services we provided

Company Strapline

The tagline is inspired by a well-known quote made by Liverpool legend Bill Shankly, we felt this would spark an immediate connection with the fans and appropriately embody the RedsBet ethos.

Corporate Stationery

We provided a branded stationery set for all internal and external RedsBet communication.

Dedicated Blog Site

We designed and developed a fully responsive blog site which RedsBet regularly updated with various articles about the club.

We implemented a feature where relevant odds could be added to each article linking back to the sports betting market.

From original concepts to putting our vision into practice and expanding upon it, the team at FatHeads never ceased to impress with their creativity, hard work and dedication to our brand.

Mari Lunde, RedsBet

Social Media and E-Marketing

We provided content for use across all RedsBet social channels for various campaigns. This ranged from reactive viral pieces aimed at boosting engagement to banners promoting the latest odds of Liverpool’s next match.

Email templates were created for RedsBet to send to their mailing list on a weekly basis, often promoting odds on current sporting events.