Sport Social is a service that creates quality, engaging content for a variety of sports and competitions. Through podcasts, web and voice-first devices they aim to put passion and energy back into online and on-demand sports coverage.
After attracting over 1 million listeners in their first season, Sport Social enlisted Fat Heads to design and build a new website where fans could find match reports, team updates and all the latest news in one place.
One of the main features of the new site is an embedded audio player where content is delivered daily. The player we integrated is easy to use and works great on both desktop and mobile devices, allowing users to catch up on the latest updates and previews wherever they are.
What sets the client apart from their competition is that they provide ‘daily bitesize news updates’ for every Premier League team. Unfortunately, they weren’t able to use official club branding on the site, but Fat Heads were able to improvise and create bespoke versions of each crest using distinctive colours and features from each team.
Each premier league team has its own page where news is collated and organised into easy to find categories such as transfers, news and injuries allowing users to look up specific information about their club.
The fast-paced nature of sports news coverage means updates are frequent and stories quickly fall from the homepage, this dedicated team page allows older, archived news to remain accessible and the reader doesn’t miss a vital story.
The majority of users access their news on the move so it was vital we made the site a friendly experience for people on mobile devices.
We optimised the navigation for smaller screens with a unique button that allows users only interested in updates from one club, the option to efficiently access the latest coverage with the tap of a button.
Sport Social is the first of its kind to create accessible sports content through Smart Speakers and Voice Assistants. Google Home and Amazon Alexa devices are placed throughout the site to showcase this great feature.
