Full suite of brand elements created for exciting new Personal Training compant based in the heart of Exeter.
We have created a brand new logo and brand identity for Frontier Performance, a new personal training business based in Exeter.
The logo, which has been designed to work on both dark and light backgrounds, will be used on the company’s stationery, clothing, and equipment. Its versatility ensures that the brand remains consistent and impactful, whether displayed on business cards, workout apparel, or gym equipment, enhancing brand recognition across all touchpoints.
As Frontier Performance is a new company, Fat Heads had a clean slate to work with. This presented an exciting opportunity to craft a unique and memorable identity from the ground up. Fat Heads merged the company’s initials, F and P, into a single sleek shape, gave it a 3D lift, and punched it out using a bold colour palette. The result is a dynamic, modern logo that reflects the energy, strength, and forward momentum synonymous with personal training and athletic performance.
Fat Heads Creative Studio’s brand identity services go beyond just logo design. We focus on creating comprehensive visual identities that effectively communicate a brand’s core values and vision. For Frontier Performance, we developed a cohesive brand strategy that includes typography selection, colour schemes, and brand guidelines to ensure consistency across all marketing materials. This holistic approach helps businesses establish a strong presence in their industry, fostering trust and recognition among their target audience.
By understanding Frontier Performance’s mission to inspire and motivate individuals on their fitness journey, we crafted a brand identity that embodies resilience, determination, and progress. The bold design elements and vibrant colour palette are not just visually striking; they also convey the dynamic and transformative experience that clients can expect when working with Frontier Performance.
We are proud to have partnered with Frontier Performance in shaping their brand from inception and look forward to seeing their identity thrive as their business grows.
