Fat Heads put the sparkle on North West alloy repair company Exclusive Alloys’ brand identity.
Warrington-based alloy wheel repair company, Exclusive Alloys, approached Fat Heads to provide the polish for a new corporate identity. Fat Heads produced a simple but bold logo design that can be used on everything from company letterheads to vehicle livery, ensuring a cohesive brand presence across all platforms.
Using a simple wheel icon to represent the company’s area of repair, we accompanied it with a pair of stylish and modern fonts. The silver on blue helps the logo to really stand out and convey the kind of beautiful chrome finish that Exclusive Alloys is an expert in putting onto their customers’ wheels. This color scheme not only reflects the metallic sheen associated with alloy wheels but also exudes professionalism and high-quality craftsmanship.
At Fat Heads Creative Studio, our approach to logo and brand design is all about creating distinctive, memorable visuals that resonate with a company’s target audience. We understand that a logo is more than just a graphic; it’s the face of a brand. For Exclusive Alloys, we ensured the design was versatile, scalable, and impactful, whether displayed on digital platforms, print materials, or vehicle wraps.
Our brand design process includes thorough research into the client’s industry, competitors, and target market. This helps us craft unique brand identities that reflect the core values and mission of the business. For Exclusive Alloys, the goal was to communicate their expertise in alloy wheel repair with a sleek, modern aesthetic that mirrors the high-end finish they deliver to their customers.
The new corporate identity for Exclusive Alloys has not only enhanced their brand visibility but also strengthened their professional image, making a lasting impression on both existing and potential clients. We’re proud to have played a role in elevating their brand and look forward to seeing their business continue to shine.
