Fat Heads Creative Studio has officially reunited with long-standing partner Alice House Hospice to deliver a complete redesign and redevelopment of the Hartlepool-based charity’s digital home. Having previously collaborated with the hospice, the team at Fat Heads was thrilled to return to a familiar brand and reimagine its online presence. The primary goal was clear: create a modern, user-friendly platform that reflects the compassionate work of the hospice while significantly enhancing digital support and fundraising capabilities.
Alice House Hospice website
Services we provided
Seamless Experience via Responsive Design
Recognizing that community members, patients’ families, and donors access the site from a wide variety of devices, Fat Heads prioritised a fully responsive design from day one. Whether viewed on a smartphone during a quick break, a tablet, or a desktop computer, the new website adapts fluidly to any screen size. Navigation is effortless, text remains crisp and legible, and key calls-to-action are instantly accessible, ensuring every visitor enjoys a smooth, intuitive experience regardless of how they connect.
Driving Donations with Bold Yellow Accents
Fundraising is the lifeblood of Alice House Hospice, enabling them to provide vital care to patients and families across Hartlepool. To ensure visitors are guided seamlessly toward supporting the cause, Fat Heads strategically integrated a bold use of yellow throughout the layout. This vibrant shade draws immediate visual focus to key action areas, making it easier than ever for users to navigate to the various ways to donate—whether making a single contribution, setting up a recurring gift, or supporting a specific campaign.
Integrating the New Brand Colour Scheme
Beyond the high-impact yellow accents, the website beautifully incorporates Alice House Hospice’s refreshed brand colour scheme across every page. Fat Heads carefully balanced soft, welcoming tones with the updated palette to establish a cohesive aesthetic throughout the platform. This updated visual identity strikes a thoughtful balance between professional care and community warmth, reassuring visitors while giving the charity a contemporary, unified presence online.
Creative Touches: Wings of the Hospice Logo
In spirational design often lies in the details. To create a deeper visual connection to the charity’s identity, Fat Heads incorporated soft, sweeping curves into the user interface layout. These rounded lines and wave-like sections directly reflect the subtle curves of the bird’s wings found within the iconic Alice House Hospice logo. This organic design touch softens the structure of the site, introducing a gentle, uplifting flow as users scroll through content.
Flexible Content Management with WordPress
Behind the scenes, the platform is powered by WordPress, providing the hospice team with a robust and intuitive Content Management System (CMS). This allows staff to easily update news, manage event listings, share patient stories, and post ongoing care information without needing specialized technical skills. The custom WordPress build gives Alice House Hospice total autonomy over their digital presence, ensuring their online message stays current and responsive to community needs.
An Expanded E-Commerce Store
To boost revenue streams further, the redeveloped site features a fully integrated e-commerce store. Visitors can now easily browse and purchase official Alice House Hospice merchandise, lottery tickets, and event entries directly online. With a secure, straightforward checkout process, the new online shop makes it simple for supporters near and far to make a purchase that directly funds compassionate care in the local community.
