A website gaining traction
Formed in 1936, Wellington Rubber Company are a long-established business who produce specific grades of Tyre Tread Buffings. Since 1999 WRC has been owned by parent company J Allcock and Sons, and as a result, have never had an online presence of their own.
The client approached Fat Heads to create an exciting website where they could finally introduce the company, display current products and most importantly show off their ISO 9001 accredited production process.
We decided that taking an illustrative approach to the site’s overall aesthetic would help in simplifying the complex mechanical process behind Tyre Tread grading.